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The Heat Between PewDiePie And T-Series


The increased fiction between T-Series and PewDiePie started somewhere around mid-October 2018 when T-Series was observingly about to conquer PewDiePie’s continuous five year reign of the largest number of subscribers of a channel on YouTube.

YouTube, an American video sharing website has arisen to be an emerging platform for fame and money. The more number of views you have on your YouTube video, the higher your net-worth increases. Thus, increasing the competition between different YouTubers to overthrow each other and therefore, the debate between PewDiePie and T-Series.

PewDiePie, actually named Felix Arvid Ulf Kjellberg is a Swedish comedian and vlogger who created his YouTube channel in 2010. Since then, he has worked his way to the top of YouTube’s ladder and stayed there for five years. He gained views due to of his ‘Let’s Play’ video game commentaries and is now known for his vlogs.

On the other hand, T-Series, formerly known as Super Cassettes Industries Private Limited, is an Indian music record label and movie studio founded in 1983 by Bhushan Kumar. It is widely popular not only in the general Indian population but all over the world for its movie trailers as well as Bollywood and Indi-pop music.

In the last few years, the number of Indian YouTube users has been on the rise, outnumbering both UK and USA users. This has ultimately led to the emergence of T-Series in competition with PewDiePie as the most subscribed channel, both starting at 69 million subscribers in October and now on to 72 million subscribers in the race with a mere difference of a few thirty thousand subscribers between both.

Statistics prove that PewDiePie’s audience has grown 15% since the start of 2018 while T-Series has more than doubled. T-Series has actively been growing with uploading 6 videos in 24 hours compared to PewDiePie’s 2 videos. Audience of both channels continue to fight against each other. PewDiePie’s fans have also come to the conclusion that T-Series is using fake bots to increase its subscribers and views.

PewDiePie has jokingly made videos at different points stating that, “We must fight back. Who is this T-Series Channel? I am number one”. He has also challenged T-Series ‘to fight in real life’. While on a more serious note, Kjellberg said “I think if YouTube does shift in a way that’s more corporate, something else will take its place”.

President of the T-Series Channel, Neeraj Kalyan, said “It’s a matter of pride for all Indians that an Indian YouTube Channel will soon be world’s biggest channel on YouTube but it seems a set of overzealous PewDiePie fans are negatively spamming T-Series channel on YouTube. I would like to inform them that we are not perturbed by this kind of behavior”.

Furthermore, not only the channels but also their respective fans are defending their favored channel.

Alan Walker, a Norwegian Dj and record producer sided with PewDiePie saying “Proud to be a part of the 9-year old army @pewdiepie

On several occasions in this race, Pakistani audience has decided to side with its neighbor. One example is of a Pakistani Tweeter declaring, “Don’t worry guys all the dislike on #TeraHua video is from @pewdiepie’s new video reaction on @TSeries Channel.”



About The Author

Shanzeh Nauman

I am a student of mass communication at NUST. I would say I'm a mixture of introvert and extrovert. Writing is something that brings out the actual me.